Go through each Ad group and look for relevant keywords not already included on your spreadsheet. This will show related keyword groups which you can use to discover similar keywords. What you should pay attention to is the “Ad group ideas” tab. Since these are for web searches, they won’t be accurate for the app stores. Click “search for new keywords and ad group ideas” and enter the keywords you brainstormed.ĭon’t worry too much about the Avg. Once you have compiled a decent sized list of keywords in your original brainstorming session, it’s time to use them to find related searches. If you don’t have a Google AdWords account, create one it’s free. For this reason, you’ll want to keep track of both the singular and plural variations so you can make changes accordingly.Įven if your brainstorming is successful thus far, you should use at least try a few tools to make sure you’re not missing any golden keyword opportunities. If you were to use the keyword “hotel”, for example, you may or may not rank for the keyword “hotels” when you use it in the app stores. Navigate to the “Keywords (ASO)” tab and you’ll see data on which keywords they’re ranking highly for.Īs you write down your keywords, make sure to include plural versions of each word. Go to App Annie, for example, and type in your competitor’s app. The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. See What Words Your Competitors are UsingĬall it stealing or borrowing you need to know what you’re up against.
For example, seed keywords like “hotel” and “booking” can be combined into “hotel booking”. It’s often helpful to start off by thinking of one word “seed keywords” which can be used to create bigger phrases. We can use tools to determine if a search term gets enough traffic, only you can decide if a keyword is relevant to your app. The trick here is to make sure they’re relevant above all else. Write down as many keywords and key phrases as you can in the spreadsheet under the “Keyword” column. If you were looking for your app, what words would you search for?.The best way to kick off your brainstorming session is to use, you guessed it, your brain! Put yourself in your user’s shoes and consider the following: Though it sounds easy, it’s a process that many people get stuck on. Some of the most successful technology companies were born out of a simple brainstorming session.
Before we begin, make sure to download the ASO spreadsheet below so you can follow along.
App store download rankings how to#
In this article, I’ll be walking you through a step-by-step of how to find, research, and implement high-value keywords that will bring your app more downloads. The goal of ASO is simple – get your app more downloads by having it rank highly in the search results for relevant, high traffic keywords. One of the best ways to do this is with App Store Optimization or ASO. What does this mean for you if you are publishing an app? It means you need to find a way of making your app stand out or risk it being lost in a sea of obscurity. In fact, there are over 5 million apps available between the iOS and Google Play stores. The app stores are crowded – very crowded. This guest post was contributed by Josh Kocaurek.